50 Million Pound Challenge Winning The Weight Loss War
July 21, 2007
A weight loss campaign called the 50 Million Pound Challenge is off to a good start just 14 weeks into its 14-city U. S. tour. Since it began in April, the program’s 170,000+ participants have shed a total of 375,000+ pounds.
The idea is the brainchild of Dr. Ian Smith, the author of best-seller “Extreme Fat Smash Diet”. The Challenge is an historic campaign & commitment by the African-American community to rally people across the U.S. to get fit & lose weight — and ultimately live longer, look & feel great.
The Challenge aims to reach its ambitious goal by making it easier for millions of people to get fit, lose weight and turn back the deadly toll of weight-related diseases that threaten half of all Americans. Each week 10,000 people die from illnesses related to inactivity and diet.
For 135 million Americans and two-thirds of U.S. adults who are overweight — double the rate a few decades ago — people’s lifestyle choices have become a matter of life and death. The African-American community has been particularly hard hit, losing too many loved ones to heart disease, stroke, diabetes, cancer and related illnesses. Among African Americans, 80% of women and 67% of men face increased risk of deadly illnesses from excess weight.
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Signing up for The Challenge is easy, free and anyone can join at http://50millionpounds.com, where participants can see the total pounds lost by everyone taking The Challenge, and find tips, tools and a private personal weight tracker to measure their own progress.
Free Challenge kits are available from participating State Farm agent offices, with a CD and brochure from Dr. Ian with menu and fitness advice, and a pedometer to measure steps. Dr. Ian is working on The Challenge with State Farm, which is sponsoring the initiative as part of its long-time commitment to the African-American community and all communities.
“This campaign is ultimately about helping people live longer, more productive lives,” said Pam El, Vice President of Marketing for State Farm. “We care about the health of our communities. State Farm is proud to work with Dr. Ian on a campaign that can have such a positive impact on so many people’s lives.” Said Dr. Ian: “State Farm’s support and concern in this initiative has been outstanding. They really get it.”
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